I work with leaders to close the distance between what they’re trying to build and what their organization actually delivers.
When the brand, the organization, and the business are moving in different directions, there is a cost. Decisions take longer. Good ideas get diluted. The team spends their energy in swirl instead of making something exceptional.
I lead the work of connecting those pieces.
My experience brings together brand and marketing strategy, creative direction, organizational design, storytelling, and behavior change. I use that perspective to establish a clear direction, strengthen the work, and build the capabilities needed to deliver it.
I shape a brand’s positioning, identity, and creative direction, and establish the standards that guide its expression across campaigns, content, digital, and experiences. I also build the teams and ways of working that make that direction achievable, including integrating AI to expand creative capability.
I bring the perspective of an executive and the judgment of someone who has made the work. I understand how business decisions shape creative outcomes, and how to give teams the direction, support, and room to make something exceptional.
Available for executive leadership opportunities, fractional leadership, and select advisory and transformation engagements.
What I lead:
Brand strategy & stewardship: Positioning, narrative, identity, and brand expression. I help define what a brand stands for, establish its creative direction, and guide how it shows up across markets, channels, and experiences.
Creative direction & storytelling: Integrated campaigns, social and branded content, photography, film, and digital experiences. My background as a multidisciplinary creative informs how I develop ideas, direct talent, and judge the work.
Change and behavior: Using narrative, human insight, behavior change, and design thinking to help people understand new ideas, make decisions, and move forward.
Creative organizations and transformation: The teams, standards, and ways of working that make ambitious creative possible. I develop leaders, shape multidisciplinary organizations, and guide responsible AI adoption that extends creative capability while keeping human judgment central.
I focus on building systems and culture that help people do stronger work, make better decisions, and adapt to change without losing the judgment, trust, and humanity the work depends on.