Overview
After several years of teaching at other acting studios in Los Angeles, Annie Grindlay, a gifted Los Angeles acting coach, branched out on her own to open her own teaching space with nothing more than oodles of coaching experience and a devoted group of past and present students who were willing to follow her anywhere she taught.
The Problem
With rents in Hollywood at a premium, Annie needed to establish her brand in a crowded market quickly and get students signed up for on-going classes in order to generate consistent cashflow.
Scope & Constraints
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